Tuesday 2 December 2014

Popularity can buy you a trip to Sweden

By Virginia Mitreva

A hotel in Sweden is offering accommodation to those with a high number of Facebook friends and/or Instagram followers. If you have either more than 2,000 Facebook friends, 100,000 on a fan page or over 100,000 followers on Instagram, the hotel offers you a free seven-night stay at the luxury hotel, which will usually cost you £260 per night.
So what do you have to do? All you have to do is post when you make the reservations, when you check in, when you check out and you have to tag the hotel's website and Facebook page.  The same rules apply for those on Instagram, in all posts, guests must use #nordiclighthotel and tag Nordic Light Hotel when you're there and have checked-in. 

The hotel believes by doing this “they increase their income by accepting personal social networks as currency.” The CEO of the hotel commented on this bizarre giveaway by saying that he believes that “the promotional benefits outweigh the cost of giving away free hotel rooms”.
And for guests who are not quite so popular on social media, but have a fair share amount of friends or followers the Nordic Light Hotel has something to offer too.

Facebook:
100,000 fans or more= 100% discount

2,000 friends or more= 100% discount
1,500 friends or more=15% discount

1,000 friends or more=10% discount
500 friends= 5% discount

Instagram:
100,000 followers or more= 100% discount

15,000 followers or more= 15% discount
10,000 followers or more= 10% discount

5,000 followers or more= 5% discount